Life has turned out to be far busy. People spend their whole day at office, in traffic, at friends’ place and random other activities. They hardly find time to sit with a cup of tea in one hand and a newspaper in another.
But, does this mean they do not need a newspaper in their lives anymore?
Of course, not.
People still love newspapers. They still crave for getting acquainted with the recent headlines and incidents, but on a rocket speed. They wish for ways to get access to these news pieces and other information while rushing to their office or standing in the queue next to their favorite coffee shop. And one such medium that can provide them with this service is a Newspaper mobile app, or better say, a News app.
A Newspaper app, while residing on their smartphones which they carry with them anywhere and everywhere, can make it possible for them to read the news at any instant of time effortlessly.
But, does the idea hold any profit for the news and media industry? Is it really worthwhile for the brands to invest in News mobile app development?
Considering the same idea, here I’m listing down different benefits of newspaper app that a news business owner can get or deliver to its customers.
Hope you, being a Newspaper business owner, rush to some newspaper app builders to develop your own app or at least think about determining the cost to develop a newspaper mobile app by the time we reach to the last pointer.
Newspaper Mobile App Development: 5 Benefits to Invest in a News App
1. Personalized Content
A newspaper or magazine covers news content such that almost every category of content is delivered. Though it seems a good idea, not all users are interested to screen out every page for reading the content of their choice, that too limited. They wish to get only the type of content they love available to them in plenty. This is where the introduction of a Newspaper mobile application can be the right step.
A news app, with the help of latest technologies like Machine Learning, can provide the users with a customized news feed. It can allow them to get only those news pieces on their timeline that they wish to read. An outcome of this will be a higher adrenaline rush, improved user experience, and thus, better engagement and retention rates.
NOTE: If you already have a newspaper application, here’s a guide to determine how to integrate Machine Learning into your mobile app.
2. Seamless Experience
While several newspaper and magazine owners rely on social media and advertising models to deliver news content to the audience, this is not much helpful. When you open an article from any such platform, let’s say Facebook, you are drifted to mobile browsers. These mobile browsers are not just slow, but also make the users feel awkward on the concept of jumping between an app and a browser just to read an article. This eventually reduces the chance of attracting users and keep them excited to read your new article.
On the other side, when they tap on an article on your newspaper app, they can directly read the article on the platform and go back to see the next options.
3. Varied Content Forms
Another reason to look forward to building a newspaper application is the facility to experiment with different content forms. A news mobile app, unlike paper-based newspapers and magazines, enable you to engage users via texts, images, videos, infographics, and other such content.
And, as you know, people these days prefer wasting an hour on random movie trailers over investing 15 minutes in reading a book, this gives you an opportunity to provide them with the best of both the worlds.
In simpler terms, a newspaper app empowers you to present them useful news pieces in the form of short, crispy and engaging videos and other content forms. For example, if you are running a lifestyle magazine, you can display some shopping hacks videos, makeup tutorials, short clips of popular traveling destinations, food recipes videos, and so on.
4. Real-Time Reports
A significant reason why the idea of newspaper apps goes like hot cakes in the market is access to real-time reports. A news application does not restrict the users to wait for newspaper slipped from their doors next morning or switch on their TV sets. It allows them to check the latest updates anytime and anywhere with just a tap on their news app icon.
5. Higher Revenue
Presently, users blatantly ignore the banner advertisements and pop-up ads displayed on different media platforms. This makes it tough for the newspaper and media brands to get the attention of the users.
But, this is not so when talking about having your own news application.
With a newspaper mobile application, you can keep the audience hooked to your news content using push notifications and other such mechanisms, which can eventually help you to improve your revenue.
Also, by integrating the latest technologies like Virtual Reality, the News and Media brands can immerse their users into the story rather than empowering them to read it simply, which can embolden them to consume news more often and add money to your bank account.
Now, when you know so many benefits of having a mobile app for your Newspaper business, are you interested in Newspaper mobile app development? Are you planning to add wings to your newspaper brand and enter the 5-inch world of mobile apps? If so, act on this idea today!
But, in case you have any query regarding the necessity of having a news app, newspaper mobile app development cost, or factors to consider for better results, leave a comment below.